Zecher GmbH, a leading global manufacturer of anilox rollers, looks back on a successful 2024. Despite the ongoing global challenges posed by geopolitical tensions, economic crises and volatile markets, the company was able to achieve above-average success. The export business and strategic internationalization in particular proved to be key success factors.
Strong export business secures corporate growth
Continuous expansion into international markets was a key driver of success. Zecher was able to further increase its export share through targeted investments in sales partnerships and market development. Zecher recorded strong growth in Latin America, Asia and Africa in particular. More intensive cooperation with local partners and close customer support helped to strengthen the company’s market presence in the long term.
Internationalization as a strategic guideline
Zecher GmbH is increasingly focusing on internationalization in order to position itself successfully in global competition in the long term. In addition to opening up new markets, the company has invested in innovative technologies and production processes in order to meet the increasing demands of international customers. “Our goal is to be recognized worldwide as a reliable partner for the highest quality and precision. Internationalization is the key success factor here,” explains Thomas Reinking, Sales Director at Zecher GmbH.
Challenges in uncertain times
The current geopolitical situation and economic uncertainties pose major challenges for many companies. Supply chain problems, rising raw material prices and volatile markets also demanded a high degree of flexibility and innovation from Zecher. Nevertheless, the company managed to consolidate its position through forward-looking planning and strategic foresight.
Forecast for 2025
In 2025, Zecher GmbH will continue to focus on the international market and further expand its export strategy. Growth will be driven forward by investing in sustainable and optimized production methods, digital innovations and even closer customer relations.
“2024 has shown us that we can be successful even in challenging times with the right strategy and a strong team. We are optimistic about the future and will consistently continue our international expansion course,” concludes Thomas Reinking.
